At the beginning the first bottles of coca cola was sold at a price 5 cent in us. It is in the process of a major transformation of company. Cocacola owns the brand names of cocacola, diet coke, sprite, and fanta which are four of the leading brands in soft drinks cocacola datamonitor, 2007. Free wholesale and distributor business plans bplans. Doc project report on marketing strategies of coca cola. Cocacola is a usbased beverage company headquartered in atlanta, georgia. Marketing plan measuring success current strategy vs. Proposed strategy compare coke life to different coke products compare it to similar products in the. The coca cola company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. The company has very efficient and extensive distribution.
To fully understand how they act, lets discuss the components of their marketing strategy. Business marketing ppt coca cola the coca cola company. Our central promise at the cocacola company is to refresh the world in mind. Cocacola through promotional campaigns want to demonstrate how good their brand is, this can be done through various strategies, such as personal selling cocacola. Last important thing to consider is how to monitor all above discussed plans and activities. Company description the toyota motor corporation is a japanese automotive manufacturer founded by kiichiro toyoda headquartered in toyota, aichi prefecture, japan 12. Coca cola is one of the most leading company in soft drink beverage industry. In both the car and beer markets, the higher a brand scores on centrality, the. An evaluation of marketing strategies undertaken by coca cola company as a multinational corporation in nigeria 1danjuma naisla hassan, 2 audu anyesha amos 3omaku angulu. Marketing plan on marketing plan for cocacola marketing assignment coca cola is not a premiumpriced product, but it is comparatively expensive than other similar brands available in the market. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states.
Marketing plan of coca cola company marketing essay. Cocacola in soft drinks market research report euromonitor. Executive summary the following marketing plan forms the basis for the introduction of an innovative new product by the cocacola company. Cocacola marketing strategy is one of the most complete and diverse strategies today. The cocacola company is a beverage company that incorporated on september 5, 1919.
It is best known for its flagship product, coca cola, and is one of the largest corporations in the united states. Once coca cola have carefully analysed the internal and external business. The response of integrated marketing communication for coca cola life was prove to be tremendous for the company as it has set the benchmarks for the other. Marketing information system of company coca cola free essays. Communication tools of coca cola free download as powerpoint presentation. The company have or owns and markets more than 500 nonalcoholic beverage brands, mainly. Marketing theory case of the coca cola company the. Pdf coco cola marketing strategy and market plan ekin duran. Coca cola, with large scale operations, is the leader in manufacturing, distributing, and marketing nonalcoholic beverage concentrates and syrups. Coca cola owns the brand names of coca cola, diet coke, sprite, and fanta which are four of the leading brands in soft drinks coca cola datamonitor, 2007. Cocacola and its global marketing strategies cocacola is a company that is known worldwide for its product. These sample business plans for wholesale and distribution businesses will give.
Coca cola cocacola is one of the most widely used soft drink in the world. Pdf strategic marketing plan for cocacola 2016 researchgate. Business details, marketing strategies and analysis. Environmental analysis pest analysis is valuable while analyzing external environment where a business is conducted. The cocacola company is the largest brand owner, producer and distributor of global soft drinks. This report looks at various marketing techniques used by coca cola to become one of the best known brands of the world. Advertising strategy of cocacola at cocacola beverages pvt.
Project report on marketing strategies of coca cola submitted by acknowledgements. Coca cola company marketing plan essay many essays. Marketing plan on marketing plan for cocacola marketing assignment cocacola is not a premiumpriced product, but it is comparatively expensive than other similar brands available. Cocacola is the worlds biggest softdrink company which manufactures and markets nonalcoholic drink focuses and syrups.
Business details, marketing strategies and analysis company information. Coco cola marketing strategy and market plan executive summary giant soft drink. Discussion and analysis of the marketing strategy of coke. Central brands, such as cocacola in soft drinks and mcdonalds in fast food, are those. Discussion and analysis of the marketing strategy of coke zero in. Cocacola is themost recognized word in the world after. Hills in marketing option and marketing in the portable mba in entrepreneurship. Coca cola advertising strategy is boldly experiential with innovative design of posters and print and media advertising. Coca cola market plan and market research essay studymoose. Describe the specific type of consumer that the cocacola company is targeting with each of the following products.
Other brands owned by the coca cola company that have a strong brand image. Free wholesale and distributor sample business plans before you write a business plan, do your homework. Marketing budget will be allocated according to the requirements of the marketing plan. Cocacolas biggest marketing challenge imedia connection. It is one of the top companies of the world and has remained as the number 1. The cocacola company should address external technological threats by investing directly in applied research to improve recording and monitoring of the sales. Coca cola s headquarters are in atlanta, georgia, in america. Despite having a higher price than many local and international brands, coca cola is still able to gain the highest level of acceptability among all. Marketing concepts and strategy of coca cola free essays. However, for the marketing team within this global brand, the main challenge continues to be to not allow themselves to rely on its history to remain fresh and relevant with. The cocacola company offers full transparency about diversity and inclusion, corporate governance and more. As a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states.
The cocacola company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Diet coke, coke zero, diet coke plus, cocacola blab, and full throttle blue. Coca cola marketing plan essay sample new york essays. Coca colas marketing mix is comprised of these following approaches to pricing, distribution, advertising and promotion, and customer service. An evaluation of marketing strategies undertaken by coca. Marketing plan for coca cola company by tuf students. Discussion and analysis of the marketing strategy of coke zero in the us market robert sarich, riasat zaman, and chinmoy misra coke zero 375ml cans as sold in vending machines were. Learn more about our company vision, which guides every aspect of our business. It is one of the top companies of the world and has remained as the.
504 483 1449 1234 433 1326 1405 617 47 51 691 435 454 1184 531 1490 59 255 596 260 356 1089 1368 1342 646 197 80 165 758